Dear friends:
In working with clients on public relations and marketing communications issues during the past few weeks, I've learned that Lorenz clienteles are mostly self-reliant, and are busy people that they don't have the time to market themselves or their business. As an independent p.r. + marketing communications, I'm always interested in helping such individuals. Whether it is brand creation, marketing solutions, or public relations they need, I'm there. Since I'm establishing solid reputation for Lorenz Communications, I often offer complimentary creative solutions and consultancy to chosen registered friends I have on myspace, even if it means giving away complimentary work to prove our capability. Besides we like helping people and enjoy giving back. We figured if we help enough friends and if they succeed along the way, so would we.
In recent hours I received several messages with respect to rates. It varies and it depends on the project, the amount of time required, and what you want to accomplish. When in need of p.r. or marketing solutions, it is a good idea to first study your goal, find a need fill that need. Then, find that someone that you truly idolize, he or she can inspire you and help boost your will to formulate a plan, that's step two. Lastly, create that plan (a brief business plan) and it does not have to be "Harvardly" written, the shorter and simpler the better. In this plan write a synopsis (a brief or condensed statement giving a general view of your subject) of where you see yourself or your business in five years. It'll be much easier for both of us to determine the type of creative and effective solutions once you've completed these steps.
As an advocate and a brand building expert for the company, I'm in constant mode of finding ways to move brands in a manner geared towards success. It's the attitude I wake up with when I get up in the morning. So feel free to hit me up and bring your concerns, questions, or ideas you wanna let out, I'm all ears. And together we'll unlock your brand potential.
- JL
About the writer:
Jun Lorenz has tremendous enthusiasm years of experience as a marketing communications professional, strategic thinking and a mine of brand-building experience. He leads Lorenz Communications with fresh strategic directions and communications approach that ensure results.
For more info visit www.myspace.com/lorenzcommunications
Friday, November 30, 2007
P.R. Plan
IN SIMPLEST TERMS A P.R. PLAN CONSISTS OF
A FEW STEPS:
OBJECTIVES - identify your goals and what you want to
accomplish for your business.
- i.e., become a well known; well respected music producer.
POSITIONING - decide how you want to be perceived by your
target audiences.
- i.e., as an American musical composer, record producer, singer.
KEY MESSAGES - prioritize the most important facts about you
and your expertise.
-i.e., as a 14 time Grammy award winner music composer in the
business of creating lush r&b ballads to dance floor raves.
ONCE YOU HAVE DEVELOPED THESE CORE CONCEPTS, YOU
CAN CREATE:
STRATEGY - how you can accomplish your objectives.
- i.e., you may adopt your strategy of marketing your music to those
in a certain age group who likes your type of music.
TACTICS - the ways or means to carry your masterplan.
- i.e., media outreach, becoming a brand over the internet by simply
joining and marketing your music through the web-communities
such as myspace, youtube, etc.
AND THEY NEED NOT BE COMPLEX.
- JL
A FEW STEPS:
OBJECTIVES - identify your goals and what you want to
accomplish for your business.
- i.e., become a well known; well respected music producer.
POSITIONING - decide how you want to be perceived by your
target audiences.
- i.e., as an American musical composer, record producer, singer.
KEY MESSAGES - prioritize the most important facts about you
and your expertise.
-i.e., as a 14 time Grammy award winner music composer in the
business of creating lush r&b ballads to dance floor raves.
ONCE YOU HAVE DEVELOPED THESE CORE CONCEPTS, YOU
CAN CREATE:
STRATEGY - how you can accomplish your objectives.
- i.e., you may adopt your strategy of marketing your music to those
in a certain age group who likes your type of music.
TACTICS - the ways or means to carry your masterplan.
- i.e., media outreach, becoming a brand over the internet by simply
joining and marketing your music through the web-communities
such as myspace, youtube, etc.
AND THEY NEED NOT BE COMPLEX.
- JL
Wednesday, November 21, 2007
Jay-Z Wants to Be Called Shawn Carter
Multi-millionaire rapper known as Jay-Z announced he dropped his stage name in favor of his birth name, Shawn Carter. Invited at a party after London's GQ Awards, the singer issued invitations but refused to sign them with his recording pseudonym.
Journalists were told: "Please make sure that when referring to him in your article, you call him Shawn Carter. It's how he wants to be known now because he's exploring business opportunities in the UK."
The 'rebranding' came just after his close friend, rapper Diddy announced he dropped the "P' letter from his nickname, because he felt it was time to change something at him and his name.
On Shawn Carter:
Shawn Corey Carter was born in Brooklyn, NYC . He's the current president and CEO of Def Jam Recordings and Roc-A-Fella Records. In addition, he co-owns The 40/40 Club, and is co-owner of the New Jersey Nets NBA team. He is one of the most financially successful hip-hop artists and entrepreneurs in America. Known for his flow and blending of street and popular style, he can compose lyrics without the use of pen and paper. His critically acclaimed album The Blueprint was allegedly written in only two days. After announcing his retirement from recording music in 2003 he returned in late 2006 with the album Kingdom Come which sold 680,000 copies in its first week, Carter's highest-selling album in a one-week period.
Along with Damon "Dame" Dash and Kareem "Biggs" Burke, Carter was one of the founders of Roc-A-Fella Records, a hip hop record label. Shawn Carter is the richest hip hop Entertainer (followed by Sean "Puffy" Combs, a.k.a. Diddy), having a net-worth estimate of $547 million.
Humble years:
Originally from Marcy Houses housing project in the Bedford-Stuyvesant neighborhood of Brooklyn in New York City, Carter was abandoned by his father Adnes Reeves when he was twelve years old. Carter attended Eli Whitney High School in Brooklyn, along with rapper AZ until it was closed down. After that he attended George Westinghouse Information Technology High School in Downtown Brooklyn, with fellow rappers The Notorious B.I.G. and Busta Rhymes, and Trenton Central High School in Trenton, New Jersey but did not graduate. He claims to have been caught up in selling drugs, which he refers to in his music.
According to his mother Gloria Carter, the young man (formerly known as Jay-Z) used to wake his siblings up at night banging out drum patterns on the kitchen table. Eventually, she bought him a boom box for his birthday and thus sparked his interest in music. He began freestyling, writing rhymes, and followed the music of many artists popular at the time. It is stated that he beat Busta Rhymes in a rap battle, but also has lost to DMX.
In his neighborhood, Carter was known as "Jazzy", a nickname which eventually developed into his stage name, "Jay-Z". The moniker is also a homage to his musical mentor Jaz-O (a.k.a. Jaz, Big Jaz) as well as to the J/Z subway lines that have a stop at Marcy Avenue in Brooklyn. Today, Carter co-owns the 40/40 Club, an upscale sports bar that started in New York City and has since expanded to Atlantic City, NJ. Future plans will see 40/40 Clubs in Los Angeles, Las Vegas, and Singapore. Roc-A-Fella also distributes Armadale, a Scottish vodka, in the U.S. Apart from being President and CEO of Def Jam Recordings, Carter also one of the owners and founders of the Roc-A-Fella empire, which includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear.
Carter has also established himself as an entrepreneur like his fellow hip-hop-moguls, and friends, Russell Simmons, Dr. Dre and Sean "Diddy" Combs, who also have business holdings such as record companies and clothing lines. He redirected the hip hop culture from hooded sweatshirts and baggy jeans to button-ups and crisp jeans, and received GQ's International Man of the Year award.
Back in the days:
I remember meeting this guy back in 2001 in Vegas for the "Radio Music Awards", and I knew he was really something. Not only did he take his time to shake my hands at the lobby, he also completely stopped, told the valet and his bodyguards to pause for a sec to allow my peers to have pictures with him. Now that's what I call P.R. and a mogul with sense of social responsibility. A genuine man. I don't wonder why he's on top of his game.
American Gangster:
You can now purchase Carter's newly released and tenth album entitled American Gangster. Carter reports, “When I saw the movie, the way Denzel portrayed the character, you know, we never seen a Black guy ascend this high in a movie before, to being over the mob. So immediately that struck with me. Like, the success of it all. [...] I took that emotion and pulled it into my song. So it’s my own movie. I call it an indie film now – that’s my new shit. It’s the indie-film version of American Gangster.”
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Journalists were told: "Please make sure that when referring to him in your article, you call him Shawn Carter. It's how he wants to be known now because he's exploring business opportunities in the UK."
The 'rebranding' came just after his close friend, rapper Diddy announced he dropped the "P' letter from his nickname, because he felt it was time to change something at him and his name.
On Shawn Carter:
Shawn Corey Carter was born in Brooklyn, NYC . He's the current president and CEO of Def Jam Recordings and Roc-A-Fella Records. In addition, he co-owns The 40/40 Club, and is co-owner of the New Jersey Nets NBA team. He is one of the most financially successful hip-hop artists and entrepreneurs in America. Known for his flow and blending of street and popular style, he can compose lyrics without the use of pen and paper. His critically acclaimed album The Blueprint was allegedly written in only two days. After announcing his retirement from recording music in 2003 he returned in late 2006 with the album Kingdom Come which sold 680,000 copies in its first week, Carter's highest-selling album in a one-week period.
Along with Damon "Dame" Dash and Kareem "Biggs" Burke, Carter was one of the founders of Roc-A-Fella Records, a hip hop record label. Shawn Carter is the richest hip hop Entertainer (followed by Sean "Puffy" Combs, a.k.a. Diddy), having a net-worth estimate of $547 million.
Humble years:
Originally from Marcy Houses housing project in the Bedford-Stuyvesant neighborhood of Brooklyn in New York City, Carter was abandoned by his father Adnes Reeves when he was twelve years old. Carter attended Eli Whitney High School in Brooklyn, along with rapper AZ until it was closed down. After that he attended George Westinghouse Information Technology High School in Downtown Brooklyn, with fellow rappers The Notorious B.I.G. and Busta Rhymes, and Trenton Central High School in Trenton, New Jersey but did not graduate. He claims to have been caught up in selling drugs, which he refers to in his music.
According to his mother Gloria Carter, the young man (formerly known as Jay-Z) used to wake his siblings up at night banging out drum patterns on the kitchen table. Eventually, she bought him a boom box for his birthday and thus sparked his interest in music. He began freestyling, writing rhymes, and followed the music of many artists popular at the time. It is stated that he beat Busta Rhymes in a rap battle, but also has lost to DMX.
In his neighborhood, Carter was known as "Jazzy", a nickname which eventually developed into his stage name, "Jay-Z". The moniker is also a homage to his musical mentor Jaz-O (a.k.a. Jaz, Big Jaz) as well as to the J/Z subway lines that have a stop at Marcy Avenue in Brooklyn. Today, Carter co-owns the 40/40 Club, an upscale sports bar that started in New York City and has since expanded to Atlantic City, NJ. Future plans will see 40/40 Clubs in Los Angeles, Las Vegas, and Singapore. Roc-A-Fella also distributes Armadale, a Scottish vodka, in the U.S. Apart from being President and CEO of Def Jam Recordings, Carter also one of the owners and founders of the Roc-A-Fella empire, which includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear.
Carter has also established himself as an entrepreneur like his fellow hip-hop-moguls, and friends, Russell Simmons, Dr. Dre and Sean "Diddy" Combs, who also have business holdings such as record companies and clothing lines. He redirected the hip hop culture from hooded sweatshirts and baggy jeans to button-ups and crisp jeans, and received GQ's International Man of the Year award.
Back in the days:
I remember meeting this guy back in 2001 in Vegas for the "Radio Music Awards", and I knew he was really something. Not only did he take his time to shake my hands at the lobby, he also completely stopped, told the valet and his bodyguards to pause for a sec to allow my peers to have pictures with him. Now that's what I call P.R. and a mogul with sense of social responsibility. A genuine man. I don't wonder why he's on top of his game.
American Gangster:
You can now purchase Carter's newly released and tenth album entitled American Gangster. Carter reports, “When I saw the movie, the way Denzel portrayed the character, you know, we never seen a Black guy ascend this high in a movie before, to being over the mob. So immediately that struck with me. Like, the success of it all. [...] I took that emotion and pulled it into my song. So it’s my own movie. I call it an indie film now – that’s my new shit. It’s the indie-film version of American Gangster.”
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Friday, November 9, 2007
Maurice White from Earth, Wind, & Fire
The legendary producer/musician Maurice White from Earth, Wind, & Fire is introducing a new element to soul, "Interpretations", celebrating the music of his band Earth, Wind, & Fire is now out in stores and available on iTunes music store.
In this album you'll hear a collaboration of some of the best musicians like Music Soulchild, Chaka Khan, Angie Stone, Lala Hathaway, Mint Condition to name a few. These artists gave soul a new meaning by adding a spark of decadent funky-flavor to every number this album has to offer. If you like the music of Earth, Wind & Fire, and if you love soul, funk, then "Interpretations" is your album.
To check out snippets from the album, visit Stax Records dedicated website:
www.stax50.com/interpretations.
Maurice White:
www.myspace.com/158545018
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
In this album you'll hear a collaboration of some of the best musicians like Music Soulchild, Chaka Khan, Angie Stone, Lala Hathaway, Mint Condition to name a few. These artists gave soul a new meaning by adding a spark of decadent funky-flavor to every number this album has to offer. If you like the music of Earth, Wind & Fire, and if you love soul, funk, then "Interpretations" is your album.
To check out snippets from the album, visit Stax Records dedicated website:
www.stax50.com/interpretations.
Maurice White:
www.myspace.com/158545018
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Wednesday, November 7, 2007
Starbucks Coffee in China
SHANGHAI, China; Nov. 1, 2007
Starbucks® Bottled Frappuccino® Coffee Drinks Now Available in China Starbucks and PepsiCo Distribute Their First Coffee RTD Beverages in China Through
International Coffee Partnership ‘Rich Experiences’ Highlighted in Starbucks® bottled Frappuccino® Coffee Drinks
With a ceremonious “pop” of the cap off several Starbucks® bottled Frappuccino® ready-to-drink coffee (RTD) beverages at Pacific Lake of Xin Tian Di, Starbucks (NASDAQ: SBUX) and PepsiCo (NYSE: PEP) celebrated today the launch of the rich and creamy coffee beverage that is now available in China. This indulgent RTD coffee product extends the signature Starbucks Experience beyond the Starbucks stores, making it easier for consumers to enjoy the taste they love at home, at work, or on the go.
The new joint venture between Starbucks and PepsiCo, the International Coffee Partnership (ICP), is bringing to China an exciting Starbucks ready-to-drink coffee beverage, leveraging Pepsi’s established beverage distribution channels. This partnership also creates new opportunities and new ways of thinking in developing China’s premium ready-to-drink coffee market. Additionally, ICP’s innovative and breakthrough experiential marketing strategy for the Starbucks® bottled Frappuccino® coffee beverage will give Chinese consumers a unique and rich experience.
The Starbucks® bottled Frappuccino® coffee drink is made with authentic Starbucks® Italian Roast coffee, which is a medium-bodied blend of Latin American coffees roasted a bit darker than Starbucks® Espresso Roast. When blended with creamy milk and the right amount of sweetness, it provides an irresistible taste experience, highlighted by the sweet, slightly smoky flavor of the Italian Roast coffee.
“We believe that the best way to enjoy Starbucks® coffee is in one of our stores, or that Third Place between work and home, when it has been handcrafted and served by one of our knowledgeable baristas,” said Howard Schultz, chairman, Starbucks Coffee Company. “But we know that our customers are not always able to visit one of our stores. Now the delicious taste of Starbucks® coffee is available both inside and outside of our retail stores.”
Sold at select convenience stores, grocery and other retail locations, including Starbucks stores, Starbucks® bottled Frappuccino® coffee drinks are available in Shanghai, Beijing and Hong Kong. The first two flavors introduced in these markets are Coffee and Mocha.
Rich Experience in Every Bottle
With a tagline of “Rich Experience in Every Bottle,” consumers in China are now able to taste and experience the irresistibly rich and creamy blend of aromatic Starbucks® coffee, milk and sweetness that is found in a distinctive glass bottle. After enjoying the beverage, consumers are encouraged to use the bottle to hold personal photos of their own lives’ rich experiences. This will allow the rich experience to continue on and to be shared with family, friends and other loved ones.
“Pepsi will leverage its distribution channels and years of marketing experience to bring the exciting Starbucks® bottled Frappuccino® coffee drinks to Chinese consumers,” said Daniel
Shih, Chairman of PepsiCo Investment (China) Limited. “The launch of Starbucks® bottled Frappuccino® will continue the successful International Coffee Partnership between Pepsi and Starbucks. The China market is the largest beverage market for PepsiCo. Chinese consumers are of significant importance to both companies.”
Starbucks® bottled Frappuccino® coffee drink was initially launched in 1996 in North America through the first joint venture between Starbucks and PepsiCo, called the North American Coffee Partnership. At that time, the introduction was credited with creating the premium ready-to-drink coffee market in the U.S. and Canada. To date, this Starbucks coffee beverage innovation remains the No.1 product in its segment of the RTD coffee category in the U.S. In September, the companies formed a new joint venture, called the International Coffee Partnership, to address additional markets outside of North America.
“Now, leveraging PepsiCo’s extensive sales and distribution network through the newly-formed International Coffee Partnership, we are able to bring Starbucks® signature coffee to consumers in China in another convenient manner,” said Gerry Lopez, president, Starbucks Global Consumer Products Group. “We believe that Starbucks® bottled Frappuccino® coffee drinks will create a premium RTD coffee market in China and will soon become a beverage of choice with Chinese consumers.”
World’s First New Media Subway ‘Soap Opera’ Debuts in China
For the first time anywhere in the world, the International Coffee Partnership is collaborating with Digital Media Group (DMG), China’s leading operator of digital media networks inside subway systems, to introduce a subway ‘soap opera’ called “A Sunny Day.” Featuring popular Chinese artists Huang Xiao Ming (CC) and Liao Jun Jia (Sunny), this romantic ‘soap opera’ will be broadcast in the Shanghai subways and will feature an uplifting story of hope and kindness.
“We are excited about this never-been-seen-before experiential marketing tool that will enable us to reach out to the young professionals in China more effectively,” said Richard Lee, Vice President, PepsiCo International Marketing. “With ‘A Sunny Day,’ we hope to bring romance and rich experiences into the everyday lives of our customers, even when they are traveling in the subway. This project demonstrates our commitment to providing our consumers with innovative ways to experience our products.”
Each story episode will run three minutes, timed perfectly to appeal to subway commuters, and a new episode will be unveiled everyday beginning in mid-November 2007. At the same time, this innovative, first-in-the-world, multi-touch point experiential marketing tool will engage consumers via an online blog that will be updated at the end of everyday, capturing the character’s daily encounters and rich experiences.
“As soon as we saw the concept, we embraced the subway soap opera opportunity because of its perfect fit with our mission of providing consumers with daily inspiration,” said Rich DePencier, vice president of international, Starbucks Global Consumer Products Group. “The message of the film focuses on the importance of kindness and hope in our communities, which is something that we strive for and is built into the core of Starbucks values.”
About Starbucks:
Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.
About PepsiCo:
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2006 annual revenues of more than $35 billion. The Company employs approximately 168,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index. For more information, please visit www.pepsico.com.
Contact Information:
Lara Wyss
Starbucks Coffee Company
(206) 318-7100
press@starbucks.com
Caren Li
Starbucks China
86-21-2412 5802
caren.li@starbucks.com
Chris Tung
PepsiCo China
86-21 2305 8000
Chris.tung@intl.pepsico.com
Rain Wang
Edelman
86-21-62892929 x 101
rain.wang@edelman.com
Catherine Jiang
Edelman
86-21-62892929 x 340
catherine.jiang@edelman.com
Courtesy: Starbucks Coffee Company
Starbucks® Bottled Frappuccino® Coffee Drinks Now Available in China Starbucks and PepsiCo Distribute Their First Coffee RTD Beverages in China Through
International Coffee Partnership ‘Rich Experiences’ Highlighted in Starbucks® bottled Frappuccino® Coffee Drinks
With a ceremonious “pop” of the cap off several Starbucks® bottled Frappuccino® ready-to-drink coffee (RTD) beverages at Pacific Lake of Xin Tian Di, Starbucks (NASDAQ: SBUX) and PepsiCo (NYSE: PEP) celebrated today the launch of the rich and creamy coffee beverage that is now available in China. This indulgent RTD coffee product extends the signature Starbucks Experience beyond the Starbucks stores, making it easier for consumers to enjoy the taste they love at home, at work, or on the go.
The new joint venture between Starbucks and PepsiCo, the International Coffee Partnership (ICP), is bringing to China an exciting Starbucks ready-to-drink coffee beverage, leveraging Pepsi’s established beverage distribution channels. This partnership also creates new opportunities and new ways of thinking in developing China’s premium ready-to-drink coffee market. Additionally, ICP’s innovative and breakthrough experiential marketing strategy for the Starbucks® bottled Frappuccino® coffee beverage will give Chinese consumers a unique and rich experience.
The Starbucks® bottled Frappuccino® coffee drink is made with authentic Starbucks® Italian Roast coffee, which is a medium-bodied blend of Latin American coffees roasted a bit darker than Starbucks® Espresso Roast. When blended with creamy milk and the right amount of sweetness, it provides an irresistible taste experience, highlighted by the sweet, slightly smoky flavor of the Italian Roast coffee.
“We believe that the best way to enjoy Starbucks® coffee is in one of our stores, or that Third Place between work and home, when it has been handcrafted and served by one of our knowledgeable baristas,” said Howard Schultz, chairman, Starbucks Coffee Company. “But we know that our customers are not always able to visit one of our stores. Now the delicious taste of Starbucks® coffee is available both inside and outside of our retail stores.”
Sold at select convenience stores, grocery and other retail locations, including Starbucks stores, Starbucks® bottled Frappuccino® coffee drinks are available in Shanghai, Beijing and Hong Kong. The first two flavors introduced in these markets are Coffee and Mocha.
Rich Experience in Every Bottle
With a tagline of “Rich Experience in Every Bottle,” consumers in China are now able to taste and experience the irresistibly rich and creamy blend of aromatic Starbucks® coffee, milk and sweetness that is found in a distinctive glass bottle. After enjoying the beverage, consumers are encouraged to use the bottle to hold personal photos of their own lives’ rich experiences. This will allow the rich experience to continue on and to be shared with family, friends and other loved ones.
“Pepsi will leverage its distribution channels and years of marketing experience to bring the exciting Starbucks® bottled Frappuccino® coffee drinks to Chinese consumers,” said Daniel
Shih, Chairman of PepsiCo Investment (China) Limited. “The launch of Starbucks® bottled Frappuccino® will continue the successful International Coffee Partnership between Pepsi and Starbucks. The China market is the largest beverage market for PepsiCo. Chinese consumers are of significant importance to both companies.”
Starbucks® bottled Frappuccino® coffee drink was initially launched in 1996 in North America through the first joint venture between Starbucks and PepsiCo, called the North American Coffee Partnership. At that time, the introduction was credited with creating the premium ready-to-drink coffee market in the U.S. and Canada. To date, this Starbucks coffee beverage innovation remains the No.1 product in its segment of the RTD coffee category in the U.S. In September, the companies formed a new joint venture, called the International Coffee Partnership, to address additional markets outside of North America.
“Now, leveraging PepsiCo’s extensive sales and distribution network through the newly-formed International Coffee Partnership, we are able to bring Starbucks® signature coffee to consumers in China in another convenient manner,” said Gerry Lopez, president, Starbucks Global Consumer Products Group. “We believe that Starbucks® bottled Frappuccino® coffee drinks will create a premium RTD coffee market in China and will soon become a beverage of choice with Chinese consumers.”
World’s First New Media Subway ‘Soap Opera’ Debuts in China
For the first time anywhere in the world, the International Coffee Partnership is collaborating with Digital Media Group (DMG), China’s leading operator of digital media networks inside subway systems, to introduce a subway ‘soap opera’ called “A Sunny Day.” Featuring popular Chinese artists Huang Xiao Ming (CC) and Liao Jun Jia (Sunny), this romantic ‘soap opera’ will be broadcast in the Shanghai subways and will feature an uplifting story of hope and kindness.
“We are excited about this never-been-seen-before experiential marketing tool that will enable us to reach out to the young professionals in China more effectively,” said Richard Lee, Vice President, PepsiCo International Marketing. “With ‘A Sunny Day,’ we hope to bring romance and rich experiences into the everyday lives of our customers, even when they are traveling in the subway. This project demonstrates our commitment to providing our consumers with innovative ways to experience our products.”
Each story episode will run three minutes, timed perfectly to appeal to subway commuters, and a new episode will be unveiled everyday beginning in mid-November 2007. At the same time, this innovative, first-in-the-world, multi-touch point experiential marketing tool will engage consumers via an online blog that will be updated at the end of everyday, capturing the character’s daily encounters and rich experiences.
“As soon as we saw the concept, we embraced the subway soap opera opportunity because of its perfect fit with our mission of providing consumers with daily inspiration,” said Rich DePencier, vice president of international, Starbucks Global Consumer Products Group. “The message of the film focuses on the importance of kindness and hope in our communities, which is something that we strive for and is built into the core of Starbucks values.”
About Starbucks:
Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.
About PepsiCo:
PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2006 annual revenues of more than $35 billion. The Company employs approximately 168,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index. For more information, please visit www.pepsico.com.
Contact Information:
Lara Wyss
Starbucks Coffee Company
(206) 318-7100
press@starbucks.com
Caren Li
Starbucks China
86-21-2412 5802
caren.li@starbucks.com
Chris Tung
PepsiCo China
86-21 2305 8000
Chris.tung@intl.pepsico.com
Rain Wang
Edelman
86-21-62892929 x 101
rain.wang@edelman.com
Catherine Jiang
Edelman
86-21-62892929 x 340
catherine.jiang@edelman.com
Courtesy: Starbucks Coffee Company
New Album from Alicia Keys
Nine-time Grammy Award winner Alicia Keys returns with her long-awaited third studio album, As I Am, set for a worldwide release on November 13 on J Records. Within 10 hours of being serviced to radio, Alicia first single, 'No One,' became one of the fastest moving and highest charting single on Billboard?s Hot R&B/Hip-Hop Songs chart. This also marks the highest first single debut for a female artist in 2007 on the R&B Monitor?s Urban Mainstream chart!'No One' was written and produced by Keys, longtime collaborator Kerry 'Krucial' Brothers and Dirty Harry. The Justin Francis/The Saline Project-directed video for 'No One' was recently shot in LA and will premiere on national video outlets on September 17. Her first studio album since the critically-acclaimed 2003?s The Diary of Alicia Keys, Alicia showcases her songwriting and producing talents on all 13 songs on As I Am, but also joins forces on several tracks with her longtime collaborator Kerry 'Krucial' Brothers, award-winning songwriters Linda Perry, John Mayer, Harold Lilly, Sean Garrett and producers Mark Batson, Dirty Harry, Swizz Beatz and Jack Splash.One of the few artists who can capture an old-school vibe and make if feel refreshingly new, Alicia tackles this feat once again with an album she describes as 'Janis Joplin meets Aretha Franklin.' Punctuated with rich powerful vocals, Alicia?s vocal muses can be felt on songs ranging from the anthemic 'Superwoman'and power-charged 'Go Ahead' to the misty-eyed ballad 'Like You Never See Me Again' and the soulful 'Sure Looks Good To Me.'
Courtesy of J Records + Arista
Courtesy of J Records + Arista
Bob Arum
Bob Arum's Top Rank Inc.
World Welterweight Championship
MIGUEL COTTO vs. SUGAR SHANE MOSLEY
“FAST & FURIOUS!”
Nov. 10, 2007 ● MADISON SQUARE GARDEN ● Live on Pay-Per-View
MIGUEL COTTO and SUGAR SHANE MOSLEY
TO PLAY IT “FAST & FURIOUS” AT THE MECCA OF BOXING!
WORLD WELTERWEIGHT TITLE FIGHT SET FOR NOVEMBER 10
LIVE ON PAY-PER-VIEW FROM MADISON SQUARE GARDEN
“Fast & Furious” is the only way to describe this epic rumble between two of boxing’s top pound for pound superstars -- undefeated WBA world welterweight champion MIGUEL COTTO and four-time world champion SUGAR SHANE MOSLEY. Promoted by Golden Boy Promotions and Top Rank, in association with Madison Square Garden, “Fast & Furious” will take place Saturday, November 10, at the “Mecca of Boxing,” Madison Square Garden. The 12-round world welterweight title fight will be produced and distributed live on HBO Pay-Per-View, beginning at 9 p.m. ET / 6 p.m. PT.
World Welterweight Championship
MIGUEL COTTO vs. SUGAR SHANE MOSLEY
“FAST & FURIOUS!”
Nov. 10, 2007 ● MADISON SQUARE GARDEN ● Live on Pay-Per-View
MIGUEL COTTO and SUGAR SHANE MOSLEY
TO PLAY IT “FAST & FURIOUS” AT THE MECCA OF BOXING!
WORLD WELTERWEIGHT TITLE FIGHT SET FOR NOVEMBER 10
LIVE ON PAY-PER-VIEW FROM MADISON SQUARE GARDEN
“Fast & Furious” is the only way to describe this epic rumble between two of boxing’s top pound for pound superstars -- undefeated WBA world welterweight champion MIGUEL COTTO and four-time world champion SUGAR SHANE MOSLEY. Promoted by Golden Boy Promotions and Top Rank, in association with Madison Square Garden, “Fast & Furious” will take place Saturday, November 10, at the “Mecca of Boxing,” Madison Square Garden. The 12-round world welterweight title fight will be produced and distributed live on HBO Pay-Per-View, beginning at 9 p.m. ET / 6 p.m. PT.
Lorenz Communications
Is created to help individuals and organizations build, define, unlock, and deliver their brand potential all across every perspective channel. We provide our clients with strategic communications programs by means of thorough process, one that is essential when cultivating commitment, loyalty, and recognition for their brand, from their target audience.
Web:
www.web.mac.com/digbymedia/lorenzcommunications
Myspace:
www.myspace.com/lorenzcommunications
Web:
www.web.mac.com/digbymedia/lorenzcommunications
Myspace:
www.myspace.com/lorenzcommunications
Tuesday, November 6, 2007
Meaningful Vision
VISION STATEMENT
If you you've ever been in corporate building's coffee break room these days, you're likely to find vision statements framed on the wall. Being in the public awareness business like myself, many of the management trends of today's business arena, creating a vision statement, along with a mission, vision and values has been an essential act of an organization's leadership. What a company's vision statement says, as well as how it says it, should reflect the care and thinking that went into envisioning it.
MEANINGFUL VISION
Recently, I endorsed an organization called Human Development International, created by Sir John Largo from the Philippines. His mission is quite simple. To save the world's environment and the world's endangered species. For a better word, his mission is to "CALL TO SAVE THE MOUNTAINS OF THE WORLD". A meaningful vision.
A GREAT EXAMPLE
It is organizations like these that plays an important part in helping to spread public awareness about our one and only planet "Earth". Such wonderful cause expresses Sir Largo's vision's aspirations and set its direction for our future. A great example.
For more information visit www.humandevintl.com or check out their profile at www.myspace.com/899665.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
If you you've ever been in corporate building's coffee break room these days, you're likely to find vision statements framed on the wall. Being in the public awareness business like myself, many of the management trends of today's business arena, creating a vision statement, along with a mission, vision and values has been an essential act of an organization's leadership. What a company's vision statement says, as well as how it says it, should reflect the care and thinking that went into envisioning it.
MEANINGFUL VISION
Recently, I endorsed an organization called Human Development International, created by Sir John Largo from the Philippines. His mission is quite simple. To save the world's environment and the world's endangered species. For a better word, his mission is to "CALL TO SAVE THE MOUNTAINS OF THE WORLD". A meaningful vision.
A GREAT EXAMPLE
It is organizations like these that plays an important part in helping to spread public awareness about our one and only planet "Earth". Such wonderful cause expresses Sir Largo's vision's aspirations and set its direction for our future. A great example.
For more information visit www.humandevintl.com or check out their profile at www.myspace.com/899665.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Monday, November 5, 2007
We Can Help
WHY WHAT OTHERS MAY THINK, FEEL AND SAY ABOUT YOUR BRAND MATTERS TODAY
Everyone's talking, blogging, taking polls, getting on myspace to spread the word and relay who they are. And, the conversation isn’t just in the media anymore... it is taking place online (the internet), on sites and in blogs. Private sectors, business, financial ventures, and regular people are judging your brand, 24/7. The time is now to engage in a dialogue with constituents about your product's or company’s commitment to the environment, to your team, to giving back. I myself is creating a communication plan for each and everyone of our clients. A plan they can use daily as part of their communication aparatus.
Whether you're a performing artist, an athlete, or a product oriented entrepreneur, we can help you engage with every one of your target audiences, including the investors, press, agents, customers, prospects and all their influencers. We believe the best communication starts from the inside and then spreads out. Safe guarding and reinforcing your brand equity is an imperative, a must. Crisis often strikes when least expected. Clear, straight forward communication can go far in maintaining and protecting brand image. Let us assess what you want to accomplish for your brand within the next five years.
Lorenz Communications can provide you the following services:
•Media and public sensitive issues
•Specific crisis plan-of-action
•Procedural training and communication of plan
•Reviews and updates to the plan’s guidelines and its procedures
•Media training and message development
•Media, online, blog updating and monitoring
+ Branding & Identity + Brand Management + Creative + Interactive and Photography Solutions
Go ahead get those wonderful ideas you've kept in the box for years. And together we will open the door, the door of many opportunities just waiting for your existence.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Everyone's talking, blogging, taking polls, getting on myspace to spread the word and relay who they are. And, the conversation isn’t just in the media anymore... it is taking place online (the internet), on sites and in blogs. Private sectors, business, financial ventures, and regular people are judging your brand, 24/7. The time is now to engage in a dialogue with constituents about your product's or company’s commitment to the environment, to your team, to giving back. I myself is creating a communication plan for each and everyone of our clients. A plan they can use daily as part of their communication aparatus.
Whether you're a performing artist, an athlete, or a product oriented entrepreneur, we can help you engage with every one of your target audiences, including the investors, press, agents, customers, prospects and all their influencers. We believe the best communication starts from the inside and then spreads out. Safe guarding and reinforcing your brand equity is an imperative, a must. Crisis often strikes when least expected. Clear, straight forward communication can go far in maintaining and protecting brand image. Let us assess what you want to accomplish for your brand within the next five years.
Lorenz Communications can provide you the following services:
•Media and public sensitive issues
•Specific crisis plan-of-action
•Procedural training and communication of plan
•Reviews and updates to the plan’s guidelines and its procedures
•Media training and message development
•Media, online, blog updating and monitoring
+ Branding & Identity + Brand Management + Creative + Interactive and Photography Solutions
Go ahead get those wonderful ideas you've kept in the box for years. And together we will open the door, the door of many opportunities just waiting for your existence.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Sunday, November 4, 2007
On Sports
Just how many sports stars will implode in the media before the sports industry sustains permanent damage to its ability to leverage brands? With seemingly constant scandals in the sporting world in recent years, it has become evident that celebrity status makes some sports stars think they know it all. From boxers gone broke, to football players accused of dog fighting, to a never ending supply of steroids in baseball. How does this affect of all this on sports brands? Nowadays, consequences like these would make a profound impact on the entire boxing industry. The problem is because a lot of these athletes fail to employ people with sufficient public relations and management skills, essential in creating path to success and in promoting possitive image.
As promoters and sponsors are dropping players. However, if the sports athletes does not make some drastic changes soon they may lose integrity and followers. In essence, athletes are endangering the very brand of the sports industry.
Keep in mind that sports are a reflection of our national brand.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
As promoters and sponsors are dropping players. However, if the sports athletes does not make some drastic changes soon they may lose integrity and followers. In essence, athletes are endangering the very brand of the sports industry.
Keep in mind that sports are a reflection of our national brand.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Thursday, November 1, 2007
World's Richest Man
In case you didn't know, there's someone out there richer than Bill Gates. His name is Carlos Slim Helú, a Mexican businessman considered to be one of the richest man in the world. Slim has a substantial influence over the telecommunications industry in Mexico and much of Latin America as well. He controls Teléfonos de México (Telmex), Telcel and América Móvil companies. Though he maintains an active involvement in his companies, his three sons Carlos Slim Domit, Marco Antonio Slim Domit and Patrick Slim Domit head them on a daily basis.
On 8th August 2007, Fortune magazine reported that Carlos Slim had overtaken Bill Gates (Microsoft) as the world's richest man. Carlos Slim's estimated fortune soared to US$59 billion, based on the value of his public holdings at the end of July this year. Microsoft founder Bill Gates' net worth was estimated to be at least US$58 billion. On 4th August 2007, Slim's wealth is equal to roughly 7% of Mexico's annual economic output, an astronomical figure compared to that of America's top billionaires. Imagine this, at the height of John D. Rockefeller's wealth, his income only totalled 2.5% of America's economic output. In Slim's case, he made an average of $27 million per day, that's roughly around $1,125,000.00 worth of earnings every hour of the day of his life. Hmmmmm....
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
On 8th August 2007, Fortune magazine reported that Carlos Slim had overtaken Bill Gates (Microsoft) as the world's richest man. Carlos Slim's estimated fortune soared to US$59 billion, based on the value of his public holdings at the end of July this year. Microsoft founder Bill Gates' net worth was estimated to be at least US$58 billion. On 4th August 2007, Slim's wealth is equal to roughly 7% of Mexico's annual economic output, an astronomical figure compared to that of America's top billionaires. Imagine this, at the height of John D. Rockefeller's wealth, his income only totalled 2.5% of America's economic output. In Slim's case, he made an average of $27 million per day, that's roughly around $1,125,000.00 worth of earnings every hour of the day of his life. Hmmmmm....
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Wednesday, October 31, 2007
American Gangster
American Gangster, a RIdley Scott fim
- Rated R
- Starts Nov. 2nd
- Denzel Washington, as Frank Lucas, a notorious gangster
- Russell Crowe, as Det. Richie Roberts, an outcast cop
http://www.americangangster.net/widget/
About Lucas:
Frank Lucas (born 1930 in Washington, North Carolina) was a heroin dealer and organized crime boss in Harlem during the late 1960s and early 1970s. He was particularly known for cutting out middlemen in the drug trade and buying heroin directly from his source in Southeast Asia. He organized the smuggling of heroin from Vietnam to the U.S. by using the coffins of dead American servicemen ("cadaver connection").
He claims to have grossed US$1 million a day selling drugs on 116th Street. Federal judge Sterling Johnson, who was special narcotics prosecutor in New York at the time of Lucas' crimes, called Lucas' operation "one of the most outrageous international dope-smuggling gangs ever, an innovator who got his own connections outside the U.S. and then sold the narcotics himself in the street."
Frank Lucas was arrested in 1975 in New Jersey and was convicted of both federal and New Jersey state drug violations. In 1976, he was sentenced to 70 years in prison. Once convicted, Lucas provided evidence that led to the convictions of more than 100 drug-related criminals. His sentence was reduced and changed to parole, so that he was released from prison in 1981. In 1984 he was arrested again and convicted for new drug violations and a parole violation. He received a sentence of 7 years and was released from prison in 1991.
Frank Lucas is now wheelchair bound, as seen in the HBO documentary, "The Making of American Gangster." Actor Denzel Washington portrays Frank Lucas in the film American Gangster directed by Ridley Scott, due for release on November 2, 2007.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
- Rated R
- Starts Nov. 2nd
- Denzel Washington, as Frank Lucas, a notorious gangster
- Russell Crowe, as Det. Richie Roberts, an outcast cop
http://www.americangangster.net/widget/
About Lucas:
Frank Lucas (born 1930 in Washington, North Carolina) was a heroin dealer and organized crime boss in Harlem during the late 1960s and early 1970s. He was particularly known for cutting out middlemen in the drug trade and buying heroin directly from his source in Southeast Asia. He organized the smuggling of heroin from Vietnam to the U.S. by using the coffins of dead American servicemen ("cadaver connection").
He claims to have grossed US$1 million a day selling drugs on 116th Street. Federal judge Sterling Johnson, who was special narcotics prosecutor in New York at the time of Lucas' crimes, called Lucas' operation "one of the most outrageous international dope-smuggling gangs ever, an innovator who got his own connections outside the U.S. and then sold the narcotics himself in the street."
Frank Lucas was arrested in 1975 in New Jersey and was convicted of both federal and New Jersey state drug violations. In 1976, he was sentenced to 70 years in prison. Once convicted, Lucas provided evidence that led to the convictions of more than 100 drug-related criminals. His sentence was reduced and changed to parole, so that he was released from prison in 1981. In 1984 he was arrested again and convicted for new drug violations and a parole violation. He received a sentence of 7 years and was released from prison in 1991.
Frank Lucas is now wheelchair bound, as seen in the HBO documentary, "The Making of American Gangster." Actor Denzel Washington portrays Frank Lucas in the film American Gangster directed by Ridley Scott, due for release on November 2, 2007.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Tuesday, October 30, 2007
Effective Marketing Techniques
5 EASY, SIMPLE TO USE, & EFFECTIVE MARKETING TECHNIQUES:
- build your business
- attract more leads
- increase sales
1. Keep adding or providing something new
Every time you add something new to your site create an opportunity to get more attention from friends and attracts more leads. For example, something as simple as adding new information, music, video or blog on your web site or myspace creates another selling point when prospects visits your site to see the new information.
2. Become a valuable resource for information
Look for ways you can be a resource for your friends, prospects and buyers. Supply them with helpful and free information. Provide them with your works of art and creative ideas that you know stands out from the rest. Being open minded and having open arms can carry bring back hefty returns.
3. Compete but compete differently
Find or create a reason for customers to buy your product instead of with someone else offering the same or similar products (i.e., same music, different lyrics, you get the point). For example, does your music have that "IT" factor? Or should I say "HIT" factor.
4. Promote your music or product's benefits
Customers want the benefit produced by your music or product, but not the music or product itself. Having a charismatic personality along with good salesmanship surely helps a lot most specially when pushing your music or products to the public.
5. Be not afraid of change
Change is the biggest challenge to your success. The days are gone when a business could constantly grow by simply repeating what it did successfully in the past or even recently. Keep up with the phase, the phase of today's technology, music, arts, etc. Change can be good my friends.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
- build your business
- attract more leads
- increase sales
1. Keep adding or providing something new
Every time you add something new to your site create an opportunity to get more attention from friends and attracts more leads. For example, something as simple as adding new information, music, video or blog on your web site or myspace creates another selling point when prospects visits your site to see the new information.
2. Become a valuable resource for information
Look for ways you can be a resource for your friends, prospects and buyers. Supply them with helpful and free information. Provide them with your works of art and creative ideas that you know stands out from the rest. Being open minded and having open arms can carry bring back hefty returns.
3. Compete but compete differently
Find or create a reason for customers to buy your product instead of with someone else offering the same or similar products (i.e., same music, different lyrics, you get the point). For example, does your music have that "IT" factor? Or should I say "HIT" factor.
4. Promote your music or product's benefits
Customers want the benefit produced by your music or product, but not the music or product itself. Having a charismatic personality along with good salesmanship surely helps a lot most specially when pushing your music or products to the public.
5. Be not afraid of change
Change is the biggest challenge to your success. The days are gone when a business could constantly grow by simply repeating what it did successfully in the past or even recently. Keep up with the phase, the phase of today's technology, music, arts, etc. Change can be good my friends.
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Thursday, October 25, 2007
What Makes an Artist
It's the song, the song, the song.
An artist may have all the looks, bells, and whistles in the world, but if he or she ain't got that "HIT SONG" the chances of that artist making it to the top or to number one spot, slim. In fact less than slim. If you noticed, some of the greatest artists ever survived the music industry are remembered not by their name, and not by their looks, but by their song. And those songs that brought artists to the top usually contain familiar choruses or what we call the "HOOK." So how do you find out if you have a hit in your hand? I'll get to that in my next paragraph, read on. With today's music producers' playlists of songs ready to be picked up by some major label does not really have any red mark beside each title that says, "HIT". In fact, any veteran music producer will tell you this, "Just because certain song sounds great to my ears, and pleasing to the palate, it doesn't mean that it's going to be number one on the chart."
Ever wonder who determine which song should be recorded? It's those guys called the "A&Rs" (artist & repertoire), they are typically the ones who recommend which song should be recorded and which artist should be signed. A&Rs are people with wide open ears and appetite for good tunes. But do they really know if certain songs are really a hit or would land on the top of the billboard chart? The answer is no. But since big name record companies have a few more dollars they can spend, they can afford to gamble and take chances in releasing launching the album of the artist that they signed.
As for those independent record companies and artists who carry out their own loans, they take measurable steps and careful spending. And even themselves haven't got any idea either if they have a hit song or not. In my years as an avid music buff, I studied, researched, and researched some more on ways to identify a hit song. One way that I know for sure is this: once you have the rough mix of the song that you'd like to release, and before spending more money on in packaging, distributing and so forth, first take that tape or should I say that CD to a couple of kids ages between 3 and 5 or slightly older, and have them listen to it first. I kid you not. Kids, yes kids. They have very good sense for good music, hit music that is, and believe this or not, if they like your song they will let you know by showing interest, by singing along with it, and or dance to it. Crazy you may think, but this is true.
There are those artists and musicians blessed with "HIT SONGS" who made it in the music business . And there are also those who made it passed a couple of months of radio plays, what we've known today as "THE ONE HIT WONDERS".
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
An artist may have all the looks, bells, and whistles in the world, but if he or she ain't got that "HIT SONG" the chances of that artist making it to the top or to number one spot, slim. In fact less than slim. If you noticed, some of the greatest artists ever survived the music industry are remembered not by their name, and not by their looks, but by their song. And those songs that brought artists to the top usually contain familiar choruses or what we call the "HOOK." So how do you find out if you have a hit in your hand? I'll get to that in my next paragraph, read on. With today's music producers' playlists of songs ready to be picked up by some major label does not really have any red mark beside each title that says, "HIT". In fact, any veteran music producer will tell you this, "Just because certain song sounds great to my ears, and pleasing to the palate, it doesn't mean that it's going to be number one on the chart."
Ever wonder who determine which song should be recorded? It's those guys called the "A&Rs" (artist & repertoire), they are typically the ones who recommend which song should be recorded and which artist should be signed. A&Rs are people with wide open ears and appetite for good tunes. But do they really know if certain songs are really a hit or would land on the top of the billboard chart? The answer is no. But since big name record companies have a few more dollars they can spend, they can afford to gamble and take chances in releasing launching the album of the artist that they signed.
As for those independent record companies and artists who carry out their own loans, they take measurable steps and careful spending. And even themselves haven't got any idea either if they have a hit song or not. In my years as an avid music buff, I studied, researched, and researched some more on ways to identify a hit song. One way that I know for sure is this: once you have the rough mix of the song that you'd like to release, and before spending more money on in packaging, distributing and so forth, first take that tape or should I say that CD to a couple of kids ages between 3 and 5 or slightly older, and have them listen to it first. I kid you not. Kids, yes kids. They have very good sense for good music, hit music that is, and believe this or not, if they like your song they will let you know by showing interest, by singing along with it, and or dance to it. Crazy you may think, but this is true.
There are those artists and musicians blessed with "HIT SONGS" who made it in the music business . And there are also those who made it passed a couple of months of radio plays, what we've known today as "THE ONE HIT WONDERS".
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
Sunday, October 21, 2007
Erica Taylor
R&B singer Erica Taylor wrote:
Hi everyone this is Erica and I'd like for you to take a short moment to read this short blog about me:
I'm energetic, respectful, idealistic, creative, assertive is I, Erica Taylor. I am a triple threat artist (I sing, I dance, I act and I'm also a model) who delivers a unique youthful sound, with versatile lyrics which I personally write. My main inspiration comes from my own experiences in life, and watching others experience their own. I started singing at the age of six and writing at the age of eight. I realized singing and writing was my passion at the age of 12 when I wrote a song called "Different" and performed it at my junior high during a dance. It came so natural to me and I loved performing and entertaining people but most of all being the center of attention. I don't like to compare myself to anyone because I feel I am original, but I am inspired by three main people, Aaliyah, Beyonce, and Alicia Keys. These three women are all beautiful, smart, innocent yet sexy, uplifting, and soulful which is very encouraging and motivating to me.
I feel at this point in my life I am driven and more inspired than I have ever been. I feel right now I need to take advantage of the time that god has granted me. I have finished school and therefore the only thing my mind, body, and soul is obligated to is my MUSIC. I know that I am very hard working, confident, motivated, inspirational, and over achieving. My work ethics are like a sprinter, I train hard, work hard, and when it comes to that race I push my hardest until I pass through that finish line.
ERICA
MEDIA OR OTHER INQUIRIES PLEASE CONTACT:
Lorenz Communications
www.myspace.com/lorenzcommunications
Freddie Roach
World Class Boxing Trainer
Freddie Roach, the Boxing Writers Association of America's Trainer of The Year in 2003, 2006 and 2007, and a frontrunner for the 2006 award as well, is a former pro fighter from Dedham, Massachusetts who shared the ring with former world champions Bobby Chacon, Hector Camacho, and Greg Haugen over the course of an eight year pro career that saw him lauded as one of the game's toughest competitors and an exciting television fighter while he compiled a 39-13 (15 KOs) record.
Roach is the owner and operator of the world renowned Wildcard Boxing Club in Hollywood California, home to some of the best boxers and local enthusiasts. Wildcard is known to be the gym that boxers built, where Roach earned numerous credits to his name including being inducted into the World Boxing Hall of Fame, the New England Boxing Hall of Fame, and most recently the California Boxing Hall of Fame. Freddie Roach continues working as one of the most sought after trainers in the world and looks to add to his already long and impressive list of World Champions.
During his career as an active fighter, Roach, absorbed the teachings of his trainer, the legendary Eddie Futch, and soon he began his own career molding champions as a trainer. Since then, he has trained 18 world champions, including Manny Pacquiao, James Toney, Mike Tyson, Virgil Hill, Israel Vazquez, and Wayne McCullough. Roach, 46, also developed a reputation throughout the boxing community as one of the last true teachers in the sport, and he has taken that role seriously while imparting his knowledge to the rising stars of the game, such as US Olympians Vicente Escobedo and Vanes Martirosyan. On May 5th, he was in the corner for another boxing superstar as he led Oscar De La Hoya into battle against Floyd Mayweather Jr.
Freddie Roach Facility: Wildcard Boxing Club, Hollywood CA
For more information on Freddie Roach visit www.wildcardbc.com or call 323.461.4170
- JL
Lorenz Communications
www.myspace.com/lorenzcommunications
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